
Lighthouse Offerings
There are many very good sales training programs available. Demo2Win, Sandler, Challenger, to name a few. But they are focused on the tactics of the sale. A better demo, a better meeting, a better process. All very important, but as Sun Tzu said, "Tactics without strategy is the noise before defeat". I have designed a unique and complimentary program focused on the Account Strategy, reinforced through follow on coaching, account reviews, and additional strategy development.

Most companies have a lot of material and presentations around what they do and how great it is. This workshop focuses on specific sales ready messaging, emphasizing the "why" and the problems to be solved. It also has to be digestible by the prospect and deliverable from the sales rep
Sales Messaging Workshop



